e-MSG is a leading specialist in email and SMS marketing and communications.
We can help you to:
- Plan and design effective email/SMS campaigns
- Send thousands of messages to the right people, at the right time, every time
- Reach a global audience instantly
- Track response rates 24/7
- Build a high value email/SMS address database
- Improve your marketing ROI
- eMail plus Self-Managed launched by e-MSG
A flexible solution for in-house email campaign management with the full benefit of an industry leading delivery platform and campaign tracking tools. More... - SMS Trial accounts now available.
e-MSG provides SMS services to the recruitment industry for fast dissemination of requirements and information. Other services can benefit from this facility too. More...
Measuring Marketing Effectiveness tops UK Marketers list of Challenges
The importance of measuring return on investment (ROI) on marketing spend was highlighted again in the latest DMA Consus report, published in March 2005. UK Marketing Directors/Senior Marketers cited measurement of marketing effectiveness as their No.1 challenge.
With so many channels to market available the pressure to understand the winning (and losing) combinations of campaign and channel has become greater than ever. This is a trend that our direct marketing guys in e-MSG have been predicting for some time.
Email marketing, being both direct and electronic has always been inherently suited to measurement. Initially companies are happy with the low-cost channel of communication with customers. As their email customer database grows they value the delivery, open and click tracking, but tend to satisfy themselves that a spike in sales coincides with an email campaign.
e-MSG has taken this a stage further to rise to the No.1 challenge by enhancing our eMail plus solution's campaign management facility to provide marketers with the ultimate in ROI tracking. e-MSG ROI Tracker measures conversion to purchase rates and sales value for email campaigns, complete with online reporting to give your marketing team the ability to make the most of their budget.
e-MSG Tracks ROI for Westway
Westway Productions supply innovative homewares and fashion accessory products in exotic fabrics to retail and home shopping companies including QVC, Express Gifts, the Cotswold Company and River Island.
They have chosen e-MSG to manage their email campaigns in their growing online consumer business. The new e-MSG ROI Tracker is proving invaluable to the Westway team to determine which customers and prospects like which parts of their affordable luxury range.
ROI tracker not only tells us the click through rate, but also which product or call to action works best. Best of all we can see our conversion rate and total sales for the campaign, says Emma Callan of Westway.
